Campaign manager

Develop, execute, analyze and optimize digital marketing campaigns with Amazon Advertising (affiliate, display, search), A/B testing and experimenting various solutions Oversee activities of junior Marketing Specialists and the campaign performance of top client accounts, focusing on keyword selection, weekly and monthly budget performance, KPIs such as ACOS/ROI, CTR and Conversion Provide recommendations to top clients on keyword opportunities, campaign structuring, targeting, and other aspects of paid search in accordance with client goals. Have mindset to scale, optimize and improve operational efficiency within the team, leading the thinking from business side on the internal adtech project Communication to team and management on project development, timelines, and results. Potentially manage a team of 1-2 people (depending on people management experience of the candidate) Analyze campaign and overall client performance by looking at multiple data sources such as web analytics platforms, external data sources, market research and proprietary tools Pure start-up player Digital/E-CommerceRole with high visibilityBachelor's degree or equivalent experience2+ years of hands-on experience in SEM/PPC marketinGGoogle Adwords Certification Ability to build and deliver integrated marketing campaignsAbility to interpret data and make business recommendationsAbility to work in a fast-paced, entrepreneurial environment and manage multiple, competing priorities simultaneouslyPassion for online advertising and a track record of delivering outstanding resultsExcellent presentation, organization and project management skillsMeticulous attention to detailProficient with Excel and PowerPoint / Google Slides (Google Data Studio, Tableau or Power BI experience is preferred) Our client is a leading digital companyCompetitive Salary Package

The successful candidate will be responsible for all aspects of the oversight and performance of assigned portfolio of physical real estate assets. Work to maximize the value, implement the strategies to meet investment objectives, including the oversight and coordination of third parties, negotiating leases, budgeting, external and internal valuations, overseeing capital projects/renovations, inspecting properties and property reporting. In particular, on assigned assets: Optimize property performance and investment returns through the analysis of property efficiencies and identifying value-add opportunities for improved performance also through site visits and reports review Understand cash flow and develop investment projections Review monthly financials from third parts and monitor investment performance Assess impact of prospective tenant leases and capital improvement projects on building valuation Organize and support analysis, draw objective conclusions, present verbal and written recommendations Monitor, assist and support the partners in:understanding desideratapreparing presentation/letting proposal for potential tenantsrunning what if scenarios (supervising the analyst)negotiations (lease contracts/contracts/consultants)liaison with architects or project managers or property managersliaison with lawyers in order to prepare the lease contractsliaison with marketing consultants to market properties efficiently (brochures, advertisement campaign, events, etc) Develop and distribute periodic asset management reports for Senior Management / Clients / Investors as well as modelling financial analysis for each asset from acquisition through disposition Research, evaluate and confirm market, comparable and property data When necessary, provide pre-acquisition input and assistance in due diligence process, including review of financial and operational assumptions When necessary, create approval packages/presentations Review and analyse legal documents and third-party reports as part of the due diligence and closing processReal Estate Senior Manager Italian Real Estate Asset Management firm and Special Servicer Strong academic record with emphasis in Real Estate, Architecture or EngineeringMaster Degree - Real Estate or MBA - strongly preferredMinimum of 5 years of experience in real estate asset management, finance, with minimum 5 years of direct and advanced commercial real estate industry experience such as redevelopment and repositioning projectsAnalytical skills and solution provider approachLeadership skills including the ability to lead external teams on repositioning and redevelopment dealsKnowledge: Italian law for leasing contracts, knowledge of technical aspects (due diligence, check lists, draft of technical annexes, project management) of real estate business in order to monitor the entire value chainLanguage: Italian and EnglishAvailability to travel all over Italy (more than 2 days a week) The position will be based in Milan or Rome and will be reporting to the Managing Director and/or the Investor's senior manager. The client is an Italian Real Estate Asset Management firm and Special Servicer specialized in Corporate and Debt Restructuring, Real Estate Development, Real Estate Asset Management.Ottima opportunità di carriera.

assumere la guida di tutte le attività di Engagement del Cliente, a partire dall'Orchestrazione Omnicanale e dalla gestione diretta degli Earned Media (Newsletter, DEM, SMS, Push, etc…) fino ad arrivare alla definizione di una solida strategia di creazione, pianificazione e pubblicazione dei Contenuti multi-mediali ad alto valore aggiunto; coordinare i dipartimenti di Campaign Management e Content Management, per un totale di circa 30 FTE tra risorse interne (15%) ed outsourcers (85%), oltre che gestire un budget dedicato; rivedere in dettaglio ed ottimizzare tutti i processi interni a partire dalla definizione del bisogno fino alla messa a terra finale, con il primario obiettivo di aumentare l'engagement del Cliente finale e la soddisfazione dei requisiti del Cliente interno (es. Digital, Commerciale, Marketing, Servizi); gestire attività di DB activation, Campaign Management e Marketing Automation, garantendo un approccio sempre molto pragmatico oltre che strategico; instillare la cultura digitale e dell'Omni-Channel (o meglio ancora No-channel) a tutti i livelli aziendali ed in tutti i dipartimenti aziendali; supportare la rete vendita agendo da singolo punto di raccordo aziendale per le attività di Engagement del Cliente, condividendo reporting, analisi, insights e qualsivoglia best practice finalizzata a migliorare la performance; monitorare KPIs di performance e creare una cultura aziendale di miglioramento continuo; seguire progetti italiani ed internazionali in ambito CRM / Content / Engagement; garantire, con il supporto del dipartimento legale, il rispetto dei requisiti legali in merito al trattamento dei dati personali e del GDPR. Multinazionale globale in ambito retailPosizione cruciale e centrale rispetto alle strategie dell'azienda10+ anni di esperienza in ruolo similare; Altamente preferibile esperienza pregressa nell'industry Entertainment (meglio se online nativa) e/o Retail; Apprezzata esperienza pregressa in ruoli di Digital Marketing / Experience / Comunicazione o Consulenza; Preferibile laurea in discipline scientifiche / economiche / marketing / comunicazione; Ottima conoscenza della lingua inglese; Forte Passione per il Cliente; Mentalità analitica e passione per i numeri; Capacità di coniugare un'eccellente esecuzione / forte attenzione ai dettagli a pensiero strategico e visione di medio / lungo periodo; Spirito imprenditoriale, problem-solver per natura; Persona disponibile, curiosa, proattiva e con forte motivazione all'auto-miglioramento. Il nostro cliente è un'azienda Multinazionale all'interno del mercato retail.Questa posizione rappresenta un'opportunità unica di unirsi ad un'azienda in fase di completa trasformazione: aziendale, culturale, digitale.

Etinet srl, società specializzata nella creazione di siti, portali web e fornitura di servizi di web marketing, ricerca un/a social media manager da integrare nel proprio organico con inserimento full time. La risorsa si occuperà di: - Creare una content strategy efficace e in linea con i bisogni di ciascun cliente - Redigere il piano editoriale per i clienti (fino a 12 clienti di medie/grandi dimensioni) - Collaborare con grafici e campaign specialist - Gestire la pubblicazione dei contenuti sui social media - Gestire la community (messaggi, commenti) - Creare report periodici sull’attività - Creare contenuti per blog Si richiede: - Esperienza di almeno 2-3 anni in analoga mansione - Laurea triennale/magistrale - Comprovata capacità di scrittura creativa - Esperienza nell’uso professionale dei principali social media (Facebook, Instagram, Linkedin) - Capacità gestionali, autonomia e precisione - Capacità di lavorare in team - Capacità di relazionarsi direttamente con i clienti - Capacità di gestire tempi di lavorazione e deadline - Capacità di comprendere e implementare i feedback del cliente - Passione per il digitale e formazione specifica Inserimento: Disponibilità da luglio 2020. Tipologia di contratto: inserimento da definire in base al profilo del candidato/a. Si valutano anche collaborazioni con liberi professionisti dotati di P.Iva. Sede di lavoro: Savigliano (CN)

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

Il BIDDABLE MEDIA SPECIALIST sarà responsabile dello sviluppo e della gestione delle campagne di adv sui principali media online. Il suo obiettivo consisterà nel continuare ad aumentare l'acquisizione di traffico qualificato sui siti della società in ottica di performance. In particolare avrà le seguenti responsabilità:gestione e ottimizzazione della performance delle campagne gestite direttamente a dai Campaign Manager junior;definizione strategica della campagne, del tracciamento delle performance e delle relativi analisi;raggiungimento dei taget in termini di KPI e ROI;coordinamento delle figure più junior.Online BookingDIGITAL ADVERTISINGIl candidato ideale è in possesso dei seguenti requisiti:Ottima conoscenza della lingua inglese;Laurea in discipline economiche e/o comunicazione e/o marketing;Esperienza di almeno due anni presso agenzie, centri media o e-commerce in ruoli focalizzati sulla gestione di campagne sui media digitali con obbiettivi di performance;Ottima conoscenza di Google Ads;Ottima conoscenza di Google Analytics;Buona conoscenza di SA 360, Facebook Ads, Criteo;Solida capacità di comprendere modelli di attribuzione;Ottima conoscenza di Excel.Società leader a livello internazionale nei servizi di prenotazione online.Il candidato sarà inserito tramite contratto a tempo indeterminato. La retribuzione sarà commisurata all'esperienza e alle competenze del candidato selezionato.