Content manager with graphic

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

Role: The resource in direct report of the Marketing & Communication Director will be responsible for:Defining the communication strategy internal and externalAssuring the coherence of the communication on all the channelsManaging internal graphic/video production and external agenciesRelationship with international team to ensure the group strategy and positioningPlanning and timing of annual activities and periodic communicationsDigital communication Leader within FMCG.An opportunity to be part of a multinational group and grow your career.Skills:Economic or Marketing/Communication degreeGood experience on communication on-line and off-lineFluent EnglishTeam oriented - ability to work with cross-functional teams and sales forceExcellent relational & communication skillsExperience in a COMMUNICATION AGENCY (OFF & ONLINE) as ACCOUNT MANAGER/DIRECTOR would be a plus Previous experience: 5+ in Marketing/ Communications (a marketing background may facilitate the assumption of marketing responsibilities)Multinational firm in FMCG sector in searching for a Communication Manager. A very competitive salary and career progression.

Descrizione annuncio Who we are Evoca Group is a world-leading producer of professional coffee and vending machines for out-of-home consumption, anchored in more than 90 years of coffee and vending heritage. Together, our broad portfolio of brands offers a complete range of products to bring great coffee and vending products to our ~10,000 customers serving consumers across hotels, restaurants, office buildings, public spaces, and more. Opportunity We are looking for a motivated and passionate HR Intern. Your responsibilities, in collaboration with your tutor, will be: - Contribute to the development of engaging activities related to projects such as, for example, Social Sustainability, Diversity & Inclusion, and Workplace Health Promotion - Support with recruitment processes, onboarding activities - Maintain and update employee records and HR databases - Provide general administrative support to the HR team - Create engaging content for the companys internal communication channels To be successful in this role youll need to have: - Degree in HR field, humanities or related fields - Excellent knowledge of Ms Office (Excel, PowerPoint) - Passion for HR topics - Positive attitude, attention to detail, and strong interpersonal skills are required - Fluent in Italian and English Nice to have: - Familiarity with HR software or tools - Proficiency in Canva or other graphic design tools What we offer: - Full – time internship with expense reimbursement - Benefits: Company canteen Workplace: Valbrembo (BG) We are committed to guarantee equal employment opportunities. We believe in respect, trust and empathy, in a work environment without discrimination. We select candidates regardless of ethnicity, gender, age, disability, socioeconomic background or any other legally protected characteristic or conduct. During the entire recruiting and hiring process, the Company promotes the principles of equal opportunities, non-discrimination and transparency. Settore: Industria metalmeccanica Ruolo: Risorse umane Gestisce altre persone: No Tipo di occupazione: Stage Inquadramento: Studente/Stage

Evoca Group Descrizione annuncio Who we are Evoca Group is a world-leading producer of professional coffee and vending machines for out-of-home consumption, anchored in more than 90 years of coffee and vending heritage. Together, our broad portfolio of brands offers a complete range of products to bring great coffee and vending products to our ~10,000 customers serving consumers across hotels, restaurants, office buildings, public spaces, and more. Opportunity We are looking for a motivated and passionate HR Intern. Your responsibilities, in collaboration with your tutor, will be: - Contribute to the development of engaging activities related to projects such as, for example, Social Sustainability, Diversity & Inclusion, and Workplace Health Promotion - Support with recruitment processes, onboarding activities - Maintain and update employee records and HR databases - Provide general administrative support to the HR team - Create engaging content for the companys internal communication channels To be successful in this role youll need to have: - Degree in HR field, humanities or related fields - Excellent knowledge of Ms Office (Excel, PowerPoint) - Passion for HR topics - Positive attitude, attention to detail, and strong interpersonal skills are required - Fluent in Italian and English Nice to have: - Familiarity with HR software or tools - Proficiency in Canva or other graphic design tools What we offer: - Full – time internship with expense reimbursement - Benefits: Company canteen Workplace: Valbrembo (BG) We are committed to guarantee equal employment opportunities. We believe in respect, trust and empathy, in a work environment without discrimination. We select candidates regardless of ethnicity, gender, age, disability, socioeconomic background or any other legally protected characteristic or conduct. During the entire recruiting and hiring process, the Company promotes the principles of equal opportunities, non-discrimination and transparency. Settore: Industria metalmeccanica Ruolo: Risorse umane Gestisce altre persone: No Tipo di occupazione: Stage