Digital campaign

Develop, execute, analyze and optimize digital marketing campaigns with Amazon Advertising (affiliate, display, search), A/B testing and experimenting various solutions Oversee activities of junior Marketing Specialists and the campaign performance of top client accounts, focusing on keyword selection, weekly and monthly budget performance, KPIs such as ACOS/ROI, CTR and Conversion Provide recommendations to top clients on keyword opportunities, campaign structuring, targeting, and other aspects of paid search in accordance with client goals. Have mindset to scale, optimize and improve operational efficiency within the team, leading the thinking from business side on the internal adtech project Communication to team and management on project development, timelines, and results. Potentially manage a team of 1-2 people (depending on people management experience of the candidate) Analyze campaign and overall client performance by looking at multiple data sources such as web analytics platforms, external data sources, market research and proprietary tools Pure start-up player Digital/E-CommerceRole with high visibilityBachelor's degree or equivalent experience2+ years of hands-on experience in SEM/PPC marketinGGoogle Adwords Certification Ability to build and deliver integrated marketing campaignsAbility to interpret data and make business recommendationsAbility to work in a fast-paced, entrepreneurial environment and manage multiple, competing priorities simultaneouslyPassion for online advertising and a track record of delivering outstanding resultsExcellent presentation, organization and project management skillsMeticulous attention to detailProficient with Excel and PowerPoint / Google Slides (Google Data Studio, Tableau or Power BI experience is preferred) Our client is a leading digital companyCompetitive Salary Package

Per strutturata e prestigiosa Azienda Cliente operante in ambito DIGITAL/VIDEO/MULTIMEDIA COMMUNICATION (NO CONSULENZA/NO BODY RENTAL) stiamo ricercando un/a: DIGITAL ART DIRECTOR - E-comm, Web and App AREA We're seeking a skilled and highly motivated Sr. Digital Art Director to join the Brand Creative Team. This specialized role is responsible for the concept development, content creation and optimization, design and execution of digital assets to be used in online advertising and digital marketing. The ideal candidate is someone who is passionate about creating highly-intuitive, beautifully-crafted, well-communicated designs across web, mobile and app.While this role sits within brand creative, the Digital Art Director will be dedicated to the e-comm, web and app teams, and will also work in close partnership with Integrated Marketing. This person will be responsible for the development of digital campaigns that align to our brand in voice, tone and style and must have strong experience across a range of mediums including digital, social, integrated and even traditional media.RequirementsThis role requires a deep understanding of user-centered research, copywriting, interactive development and content strategy with core strengths in design and communication. The ideal candidate is a go-getter who jumps to new opportunities, passionate for their craft and works fast and flexibly to get the job done. This is a fast-paced environment, so attention to detail and the ability to handle multiple projects with ease are a must. You're a visionary and create strategically You keep it together – organized, methodical and timely Own and produce high-quality visual designs, concept ideation, through flows and wireframes, to full-fidelity professional visual design Provide technical input and advice on all projects You lead with energy and passion for your craft, driving innovation in each campaign Ensure timely delivery, to specification, and to quality targets You're a fantastic communicator. Communicate effectively in a cross-functional team and at an executive level Confident in presenting and articulating your design process, inspiration, and decisions to internal stakeholders including C-suite executives Ability to think through feedback and develop alternate creative solutions and optimize on-the-fly Maintain consistent creative quality while applying brand guidelines Perform design review and provide feedback to software developers during development process Be a standard-bearer for our culture and values. Actively practice and evangelize customer-centric thinking You have a passion for amazing brands Education And Experience A solid online portfolio of digital work, specifically for creative brands 5+ years previous experience in an agency or corporate environment. Committed, independent, service-minded with proven client management skills. Thorough understanding and competency with digital design tools (Sketch, Adobe CC) for diverse formats (web, social, video, email, etc.) Solid understanding of typography and layout Deeply understand business goals and challenge its requirements as necessary Solid comprehension of UX principles and their application across responsive web and app environments as well as understanding of the opportunities and limitations of the modern web Rigorous attention to detail Ability to work through multiple iterations and work quickly. Use quantitative data and qualitative feedback to inform the design decisions iteratively Ability to work independently, but also be an excellent collaborator with the team Experience of working in a fast-paced environment where priorities are constantly changing Ability to work within brand style guides to produce work that is both original and on-brand Not afraid of rolling up your sleeves and doing work at all skill levels You have a humble attitude (no egos here!) and are a competent leader Inserimento: immediato. Sede di lavoro: RIMINI Inquadramento e retribuzione indicativi: contratto di lavoro subordinato a tempo indeterminato, full-time, etribuzione in linea con le capacità e con le esperienze effettivamente maturate. RIF: ARTDGER2020/QUOJOBIS Per partecipare alla selezione è possibile iscriversi al presente annuncio o inviare cv aggiornato citando il RIF: ARTDGER2020/QUOJOBIS a: technology@quojobis.it Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91 e a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03

assumere la guida di tutte le attività di Engagement del Cliente, a partire dall'Orchestrazione Omnicanale e dalla gestione diretta degli Earned Media (Newsletter, DEM, SMS, Push, etc…) fino ad arrivare alla definizione di una solida strategia di creazione, pianificazione e pubblicazione dei Contenuti multi-mediali ad alto valore aggiunto; coordinare i dipartimenti di Campaign Management e Content Management, per un totale di circa 30 FTE tra risorse interne (15%) ed outsourcers (85%), oltre che gestire un budget dedicato; rivedere in dettaglio ed ottimizzare tutti i processi interni a partire dalla definizione del bisogno fino alla messa a terra finale, con il primario obiettivo di aumentare l'engagement del Cliente finale e la soddisfazione dei requisiti del Cliente interno (es. Digital, Commerciale, Marketing, Servizi); gestire attività di DB activation, Campaign Management e Marketing Automation, garantendo un approccio sempre molto pragmatico oltre che strategico; instillare la cultura digitale e dell'Omni-Channel (o meglio ancora No-channel) a tutti i livelli aziendali ed in tutti i dipartimenti aziendali; supportare la rete vendita agendo da singolo punto di raccordo aziendale per le attività di Engagement del Cliente, condividendo reporting, analisi, insights e qualsivoglia best practice finalizzata a migliorare la performance; monitorare KPIs di performance e creare una cultura aziendale di miglioramento continuo; seguire progetti italiani ed internazionali in ambito CRM / Content / Engagement; garantire, con il supporto del dipartimento legale, il rispetto dei requisiti legali in merito al trattamento dei dati personali e del GDPR. Multinazionale globale in ambito retailPosizione cruciale e centrale rispetto alle strategie dell'azienda10+ anni di esperienza in ruolo similare; Altamente preferibile esperienza pregressa nell'industry Entertainment (meglio se online nativa) e/o Retail; Apprezzata esperienza pregressa in ruoli di Digital Marketing / Experience / Comunicazione o Consulenza; Preferibile laurea in discipline scientifiche / economiche / marketing / comunicazione; Ottima conoscenza della lingua inglese; Forte Passione per il Cliente; Mentalità analitica e passione per i numeri; Capacità di coniugare un'eccellente esecuzione / forte attenzione ai dettagli a pensiero strategico e visione di medio / lungo periodo; Spirito imprenditoriale, problem-solver per natura; Persona disponibile, curiosa, proattiva e con forte motivazione all'auto-miglioramento. Il nostro cliente è un'azienda Multinazionale all'interno del mercato retail.Questa posizione rappresenta un'opportunità unica di unirsi ad un'azienda in fase di completa trasformazione: aziendale, culturale, digitale.

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure