Head of consumer marketing

La figura ricercata si occuperà di: Management e gestione di un team composto da Account / project manager senior oltre ad altre risorse più junior. People management Verifica dei KPI e degli Obiettivi del Team Gestione rapporto con i clienti Relazione commerciale e corporate con i clienti top della società Negoziazione di deal e accordi e commerciali Presentazione clienti e attività di supervisione in ambito project management Gestione del rapporto con stake holder aziendali interni ed esterni Riportare il proprio operato direttamente alla Direzione Generale Servizi offerti: Field marketing services Head of Field Marketing Service Division - Marketing OperativoSocietà leader nel settore del Field Marketing e Marketing operativoIl candidato ideale possiede:Provenienza dal settore del Field Marketing / Marketing operativoEsperienza nella gestione e coordinamento di un teamOttima conoscenza del pacchetto OfficeEccellente background analitico e numericoBuona conoscenza della lingua ingleseCapacità di Team WorkingFlessibilità e leadership Importante società leader nel mercato del field marketing e marketing operativo con oltre 300 dipendenti e diverse sedi in ItaliaOttima opportunità di carriera.Salario da 40.000 €/anno a 60.000 €/anno

JOB SUMMARY Our client is a leading, luxury fashion brand based in Milan: they are looking for a Product Marketing Specialist to join the Digital Marketing team. The candidate will report directly into the Head of Digital Marketing and will provide support with the day-by-day development of all the activities related with the Product Marketing Calendar. The Product Marketing Specialist should be collaborative and sociable as will interface and relate with different teams. ESSENTIAL DUTIES • Creation of product marketing documentation and constant update • Development of product-launch related documents and constant update • Support the team in updating the Product Marketing calendar • Collaborate on new and on going product marketing activities • Monitor market trends and competitors activities • Work with the Digital Marketing Team for activities related to the product launches • Maintain an efficient alignment with all the teams KNOWLEDGE, SKILLS AND COMPETENCIES REQUIRED • Strong knowledge of the Microsoft Office Package (specifically Excel and Power Point) • Highly organized with the ability to prioritize and work proactively • Excellent communication and active listening • Strong flexibility and adaptability vs different referents and contexts • Ability to work well under pressure in a fast-paced team environment whilst meeting critical deadlines • Excellent problem-solving and interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment • Fluent in English both written and spoken LANGUAGES Native-speaker or fluent in Italian with work-proficiency in English. RAL 30 K Full time mon/fri One-year contract, with the possibility of extension or permanent contract

Junior marketing and communication specialist - servizi alla persona stiamo ricercando un/a junior marketing and communication specialist che si occupi di supportare a 360° l'head of communication & digital marketing, per una realtà di servizi di assistenza agli anziani, con un approccio innovativo a un mercato che sta crescendo con esigenze e aspettative nuove. job offer - sede: milano centro - retribuzione interessante - ccnl commercio: tempo determinato finalizzato all’assunzione - benefit: pc e telefono aziendale - società dinamica e in espansione responsabilità - analisi di mercato, digital marketing, networking con le strutture sul territorio - gestione dell’ufficio stampa e degli eventi - gestione dei social aziendali requisiti - ottima conoscenza di microsoft office, specialmente powerpoint - buon livello di inglese orale e scritto - preferenziale esperienza pregressa, anche di breve durata, in ruoli di marketing/communication specialist o similari - preferenziale laurea in marketing e comunicazione o titoli di studio equivalenti altre competenze ed esperienze - proattività e voglia di mettersi in gioco in un ruolo dinamico e stimolante, con ottime prospettive di crescita - flessibilità e organizzazione - capacità di problem solving - positività, collaborazione e supporto al team - disponibilità a trasferte inviare curriculum in formato word, completo di foto e autorizzazione al trattamento dei dati personali ai sensi dell’art. 13 del reg. ue 2016/679 e del d. lgs n. 196/2003 come modificato dal d. lgs n.101/2018 la ricerca è rivolta a candidature di entrambi i sessi (l. 125/91).

Our client is a digital marketing agency for medium to big size companies to optimize Brand Awareness, Lead Generation and Online Sales using Artificial Intelligence to get more sense in a Big Data environment. They combine expertise in strategies with machine learning and the result is ROI and value for Clients in services like Google and Amazon SEO & SEM, Web Analytics and Social Media. We are looking for a new pro-active SEO SPECIALIST (M/F) to consolidate its team in their head office in Tessin (Switzerland). Skills required: At least 3 years of experience doing SEO, better for clients within an agency environment Proficient with keyword research/data mining tools, competitive analysis and Tech SEO Track records in building and managing SEO projects Google Ads Certification (Search is enough) Proficient with Google Drive and Microsoft Office Ability to quickly pick up new skills and learn new tasks quickly Good communication skills, great & close attention to details Fluent in Italian and English, strong analytical skills and attention to details Experience in Google Analytics and Google Tag Manager is a plus

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

Leader in innovative hydraulic pumps technology. The Company operates in major market segments such as: Industrial as well as Mobile Equipment, Oil & Gas, Power Generation and through Dealers or with OEM’s. The company is situated in the northern part of Italy. For the European Sales Team we are selecting a dynamic and goal oriented SALES AREA MANAGER German Speaking Countries –Area DACH The Candidate will operate in close collaboration with the European Sales Director. He/She will also have frequent interactions with different internal functions for: • quotations and orders processing • the development of specific projects and • new products and applications. The candidate will be part of the European Sales Team. Her/his primary role and responsibility will be to develop the Company’s sales to the German and other German Speaking industrial companies in the hydraulic market. She/he will be responsible for the following: • develop the Sales of the Company • scout new application opportunities and Customers • deal with and manage customers like system integrators and OEM’s • sales budget by market segments, product lines and area of responsibility; • develop and expand relationships with existing Customers; • build and manage Client relationships, including contract negotiations; • work as part of the global key accounts sales team to support local key accounts; • report, track and follow-up on contacts and projects using the company support tools; • attend business-specific fairs and exhibitions; • propose and implement market development activities in collaboration with the marketing department; • deal with the technical department for the development of new products and customized solutions. SKILLS Technical competence combined with sales experience, preferably within the hydraulic market. Knowledge of English and German language, as well as a track record in dealing with German and/or other DACH markets is preferential. The candidate we like to meet has 3-5 years Sales Experience, is curious, eager to learn and motivated by success and good results, which he/she achieves through strong team spirit, committed work and attention to details. Willingness to travel in order to visit existing and potential Customers. Very good knowledge of Office Package and flexible minded, a good communicator and “time manager”. The Company offers an excellent opportunity for professional growth in a challenging and stimulating environment represented by major industries and dealers on the territory, the European Head office is situated in Italy. Company Head Quarter: Piacenza, Area Emilia-Romagna

Leader in innovative hydraulic pumps technology. The Company operates in major market segments such as: Industrial as well as Mobile Equipment, Oil & Gas, Power Generation and through Dealers or with OEM’s. The company is situated in the northern part of Italy. For the European Sales Team we are selecting a dynamic and goal oriented SALES AREA MANAGER German Speaking Countries –Area DACH The Candidate will operate in close collaboration with the European Sales Director. He/She will also have frequent interactions with different internal functions for: • quotations and orders processing • the development of specific projects and • new products and applications. The candidate will be part of the European Sales Team. Her/his primary role and responsibility will be to develop the Company’s sales to the German and other German Speaking industrial companies in the hydraulic market. She/he will be responsible for the following: • develop the Sales of the Company • scout new application opportunities and Customers • deal with and manage customers like system integrators and OEM’s • sales budget by market segments, product lines and area of responsibility; • develop and expand relationships with existing Customers; • build and manage Client relationships, including contract negotiations; • work as part of the global key accounts sales team to support local key accounts; • report, track and follow-up on contacts and projects using the company support tools; • attend business-specific fairs and exhibitions; • propose and implement market development activities in collaboration with the marketing department; • deal with the technical department for the development of new products and customized solutions. SKILLS Technical competence combined with sales experience, preferably within the hydraulic market. Knowledge of English and German language, as well as a track record in dealing with German and/or other DACH markets is preferential. The candidate we like to meet has 3-5 years Sales Experience, is curious, eager to learn and motivated by success and good results, which he/she achieves through strong team spirit, committed work and attention to details. Willingness to travel in order to visit existing and potential Customers. Very good knowledge of Office Package and flexible minded, a good communicator and “time manager”. The Company offers an excellent opportunity for professional growth in a challenging and stimulating environment represented by major industries and dealers on the territory, the European Head office is situated in Italy. Company Head Quarter: Area Emilia-Romagna How to apply for this position Please send your application, including your CV updated, a covering letter is appreciated also indicating your current salary, to our Senior Executive Consulting: Susanne Kristiansen - mail: s.kristiansen@kpconsulting.it All applicants in line with the “ideal candidate profile" will be contacted within (1) one week time by phone or for a first Skype Interview. K&P Consulting is a registered Company, Ref. No 39/0002041, K&P Consulting invites all candidates (Law 903/77) to read the privacy statement (Article 13 of Legislative Decree 196/2003) on the website www.kpconsulting.it ?