Junior trade marketing t

Atmen è una società di Consulenza Aziendale in ambito risorse umane – ricerca e selezione, formazione, coaching – che segue e promuove la filosofia del Good Work: eccellenza etica ed engagement sul lavoro. ACCOUNT JUNIOR - Agenzia di Comunicazione BTL Per conto di rinomata agenzia di comunicazione Below The Line, ricerchiamo un/a: ACCOUNT JUNIOR - CONTATTO CLIENTI che sarà inserito in un team di contatto con clienti nei settori snack, food and beverage, fast moving consumer goods, che lavora su progetti di respiro internazionale Competenze richieste: •Titolo di studio universitario (preferibilmente in economia, marketing e comunicazione) •Conoscenza fluente della lingua inglese (scritta e parlata) •Ottimo uso del pacchetto office, in particolare power point ed excel •Esperienza anche breve maturata presso multinazionali o agenzie di comunicazione •Conoscenza di base di processi e termini del marketing e della comunicazione Completano il profilo: •Passione per il lavoro in agenzia di comunicazione, proattività e voglia di imparare •Interesse per il settore delle manifestazioni a premio e del trade marketing •Aspirazione a lavorare su progetti internazionali e crescere in responsabilità Contratto a tempo determinato di 6 mesi, al termine dei quali la risorsa verrà inserita in apprendistato. Sede di lavoro: Roma La ricerca è rivolta a persone di entrambi i sessi. Si prega di leggere l’informativa sulla privacy prima di rispondere al presente annuncio inviando il proprio CV. Atmen S.r.l. Viale dell’Umanesimo 315 – 00144 Roma, Aut. Def. Min. Lav. Prot. 13/I/0016361 del 9/12/2009

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure