Strategic brand manager fmcg

Junior Brand Manager - FMCG - Sost. Maternità Il nostro cliente è un'azienda storica, riconosciuta all'interno del settore FMCG. Il candidato selezionato avrà le seguenti responsabilità: Attività di promozione del brand attraverso utilizzo leve del marketing mix Gestione dei rapporti con agenzie di comunicazione esterne Attività di analisi dei KPI per monitoraggio andamento delle vendite Definizione delle attività promozionali e di sponsorizzazione per incrementare notorietà del brand Il candidato ideale presenta i seguenti requisiti: Esperienza di 2-3 anni all'interno di contesti in ambito FMCG Buona conoscenza della lingua inglese Ottime doti comunicative Flessibilità e proattività Attitudine al lavoro in team. Inserzionista: Page Personnel

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

Il candidato selezionato avrà le seguenti responsabilità:Definire, sviluppare e implementare la strategia Marketing, con particolare riferimento alla Brand Awareness e alla Brand PropositionDefinire le strategie di comunicazione su tutti i canali distributiviEffettuare analisi di mercato al fine di individuare i trend di mercati e i gap di offertaSupportare i team marketing locali, e i distributori per i piani marketing sui singoli mercatiAnalizzare il ROI delle attività implementateGestire il team MarketingSupportare le attività di PR e comunicazione su tutti i canaliMarketing Manager FMCGRealtà multinazionale del settore Consumer HealthcareIl candidato ideale soddisfa i seguenti requisiti:Almeno 6 anni di esperienza in ambito marketing, nel ruolo di Brand ManagerEsperienza nella definizione e implementazione di un piano marketing strategico a livello internazionaleEsperienza nei settori FMCG o RetailLaurea, preferibilmente in EconomiaInglese fluenteEsperienza marketing multicanale (online e offline)Ottime capacità analiticheEsperienza nella gestione di un team di risorseProattività e disponibilitàil nostro cliente è un'importante multinazionale del settore FMCG - Consumer Healthcare.Ottima opportunità di carriera.Salario da 50.000 €/anno a 55.000 €/anno

In partnership with the company's CIO and senior management team, you will responsible to enhance Trendy's technology capacity/solution and service on the company's existing strong retail business and brand equity of Trendy and to ensure the planning, development, implementation and transformation of IT infrastructure, enterprise system, IT best support and deliverable that link with business needs and growth.Support the company IT strategy, provide technological guidance within an organisation, be capable to envision & influence business & technology, change to use technology as enabler for advancing quality, effectiveness, convenience & efficiency.Work closely the Chief Digital Officer to establish the best strategy to approach the digital transformation and the omnichannel strategy of the Group.Cross fertilisation will be a key to set a new vision and a cross functional approach with all the divisions and business units of the company.You will identify opportunities and risks for business, including identification of technology trends, opportunities for innovation, and assessment of marketplace obstacles and technical hurdles to the business success.You will establish and supervise the software development process, setting short-term and long-term objectives and assessing progress as defined by the selected software development methodology.Direct development and execution of an enterprise-wide information security plan that protects the confidentiality, integrity, and availability of the company's data and servers.Direct development and execution of an enterprise-wide disaster recovery and business continuity plan. Aligning the IT strategy with the overall business strategy of the organisation, you will manage the day-to-day operations of the information technology department, ensure IT operations, implementation, restructuring, innovation and service link with the needs from the various units of an organisation (such as accounting departments, risk management, HR, design, marketing, digital, retail operation, e-commerce, BUs and so on). Ensure that IT infrastructure and digital assets are working efficiently and effectively as well as technology standards and best practices are maintained across the organisation. You will maintain up-to-date knowledge of technology standards, industry trends, emerging technologies, and software development best practices and share knowledge, mentor, and educate the management, staffs, partners, customers, and stakeholders with regard to the company's technological vision, opportunities, and challenges. Collaborate with the appropriate departments to assess and recommend technologies that support company organisational needs. Ensure company technical problems are resolved in a timely and cost-effective manner. Develop, track, and control the development and deployment annual operating and capital budgets for purchasing, staffing, and operations. Temporary Omnichannel Project Challenging IT Transformation Program University degree or above in the field of engineering, computer science, information technology.A Master/PHD or MBA degree is preferred.A minimum of 10 years related working experience with at least 5 years in IT/ CIO position or a similar managerial role.Deep knowledge and substantial experience of designing/developing IT systems and planning IT implementation, project management in a leading sizeable Multinational companies.Proven leadership ability. Strategic thinking combined with strong capability in execution. A temporary manager with a specific focus on the business, someone able to convey a vision, with strategy and management skills and diplomatic approach. Monitoring in which way the ICT/Digital is impacting the company, in terms of sales, internal mood and brand awareness. Ability to set and manage priorities judiciously. Self-motivated and directed as well as service orientation mind-set. Superior analytical, evaluative, and problem-solving abilities. Excellent interpersonal skills, with the ability to motivate in a team-oriented, collaborative environment. Excellent written and oral communication skills.Fluency in Italian and English is required. Our client is a leading International retail group. Great career opportunity within multinational environment.